Marketing is the one thing that will directly affect the amount of recognition that a company gets and perhaps determines how lucrative it becomes.  Having great marketing tactics can possibly be one of the most important parts of running a business.

For a business to succeed, it is imperative that customers come to recognize who you are and what you’re about.  Using Facebook as a marketing tool can simply be one of these cost-effective applications that build brand awareness and make connections with customers.

Facebook is a proven method of advertising.  And people like Facebook because it is engaging as they can share globally about the things that matter most to them.  This is a platform that provides information and updates especially when it comes to marketing a business.  Facebook has proven time and time again how useful it is for its billions of users.  Look at these facts:

  • Posts are looked at most on work days, between 1 p.m. and 4 p.m.
  • Adding photos to your posts get more responses.
  • Ask your reader’s questions.  They like to be included.
  • Share posts that are short and to the point.
  • Promote specials and events using hashtags.


When you get yourself out there and have brand recognition, people come to expect your posts on a regular basis.  Some may even be surprised when they realize how much people rely on Facebook to hear about news, current events, or just finding something of interest to repost.

Facebook and marketing go hand in hand.  It gives people a reason to become fans, a way to celebrate with you, and become part of your Facebook family.  It’s all about engagement and finding ways to keep your fans turned-on and tuned-in.

When friends want to connect and share online, Facebook is still the social media site of choice.  So, it becomes even more important for businesses to get themselves out there to take part of this global experience.